Reebell Cosmetics
Branding
Reebell is a modern beauty brand developed to go beyond traditional hair care. It launched with a focus on clean, effective products like scalp oil, hair serum, and a biotin treatment, aiming to serve consumers looking for both function and elegance in their beauty routines. The brand is rooted in self-care, rebellion against harmful beauty norms, and a commitment to holistic wellness.
Client:
Reebell, Kristal Bryant
Role:
Principal Designer
Year:
2024
Challenge
The beauty industry is saturated, especially in the haircare category, where new brands often struggle to differentiate themselves. Reebell faces the challenge of standing out while expanding its identity beyond just hair products — it must communicate its broader beauty vision without losing focus or clarity.
Objective
To establish Reebell as a distinctive, multi-category beauty brand with strong emotional resonance. This involves crafting a cohesive brand identity, elevating packaging design, and preparing a clear brand story that bridges hair wellness with overall beauty empowerment.
Results
Reebell will emerge as a go-to brand for beauty consumers seeking confidence, quality, and care in their self-care rituals. Through sharp branding and product storytelling, the brand can build community, earn shelf space, and expand into new product categories, reinforcing its role as a modern beauty essential.