Home Depot - "Depot U"
Integrated Campaign
Home Depot has long offered DIY workshops for kids, adults, and skilled trade learners, but these offerings have remained fragmented and under-leveraged as a cohesive brand experience. With rising interest in hands-on learning and workforce readiness, there’s an opportunity to unify these programs under a more engaging identity.
Client:
Spec Campaign
Role:
Principle Designer
Year:
2025
Challenge
Reposition Home Depot’s educational workshops as a lifestyle-driven, immersive experience that appeals to younger audiences and aspiring tradespeople—while creating brand heat and cultural relevance in a college setting.
Objective
To launch Home Depot University (HDU): a playful, college-style rebrand of Home Depot’s learning programs, introduced through a full-campus takeover at Georgia State University and supported by immersive digital and live touchpoints.
Results
• A month-long Depot U brand activation spanned GSU’s campus, with branded posters, lamp post signs, and campus-wide visuals • The GSU Panthers men’s basketball team temporarily rebranded as the Depot U Buckets, donning bold orange uniforms • The existing workshops site was redesigned as a unified student portal, merging Kids Workshops, Adult DIY, and Path-to-Pro classes under the HDU name • The iconic Home Depot Tool Race at Atlanta Braves games was updated to feature the HDU mascot—a redesigned, animated angry bucket—reinforcing the campaign across sports and community platforms
