Multidisciplinary creative strategist with a sharp eye for storytelling, experiential design, and cross-platform brand innovation. Experienced in leading concept-to-execution projects across tech, lifestyle, sports, and consumer experiences—blending ideation, research, and visual communication to craft compelling solutions that leave lasting impact. 
Multidisciplinary creative strategist with a sharp eye for storytelling, experiential design, and cross-platform brand innovation. Experienced in leading concept-to-execution projects across tech, lifestyle, sports, and consumer experiences—blending ideation, research, and visual communication to craft compelling solutions that leave lasting impact. 
Multidisciplinary creative strategist with a sharp eye for storytelling, experiential design, and cross-platform brand innovation. Experienced in leading concept-to-execution projects across tech, lifestyle, sports, and consumer experiences—blending ideation, research, and visual communication to craft compelling solutions that leave lasting impact. 

Work Experience

March - May 2025

Experiential Strategy Lead

SCADpro X Deloitte (TSA/Real ID)

Directed user journey for a nationwide TSA REAL ID awareness campaign, focusing on easing traveler anxiety through clear communication, intuitive design, and cross-platform storytelling. - Defined the overall experiential vision and user journey across digital, physical, and in-transit touchpoints - Mapped real-world wayfinding and verification scenarios to uncover moments of friction - Developed multiple variations of principle branding for TSA mobile application Delivered keynote address through a filmed and produced stakeholder pitch

March - May 2025

Experiential Strategy Lead

SCADpro X Deloitte (TSA/Real ID)

Directed user journey for a nationwide TSA REAL ID awareness campaign, focusing on easing traveler anxiety through clear communication, intuitive design, and cross-platform storytelling. - Defined the overall experiential vision and user journey across digital, physical, and in-transit touchpoints - Mapped real-world wayfinding and verification scenarios to uncover moments of friction - Developed multiple variations of principle branding for TSA mobile application Delivered keynote address through a filmed and produced stakeholder pitch

March - May 2025

Experiential Strategy Lead

SCADpro X Deloitte (TSA/Real ID)

Directed user journey for a nationwide TSA REAL ID awareness campaign, focusing on easing traveler anxiety through clear communication, intuitive design, and cross-platform storytelling. - Defined the overall experiential vision and user journey across digital, physical, and in-transit touchpoints - Mapped real-world wayfinding and verification scenarios to uncover moments of friction - Developed multiple variations of principle branding for TSA mobile application Delivered keynote address through a filmed and produced stakeholder pitch

Jan - March 2025

Principle Designer

SCADpro X Atlanta Downtown Improvement District

Worked with an interdisciplinary team- partnered with ADID, to reimagine how locals and visitors navigate the city in anticipation of the 2026 FIFA World Cup. Facilitated the development of a wayfinding/information kiosk at Atlanta’s busiest intersection. - Drafted early visual concepts for an intuitive and user-focused navigation kiosk - Developed interstitial display copy, centered on instance-driven greetings to incite interaction

Jan - March 2025

Principle Designer

SCADpro X Atlanta Downtown Improvement District

Worked with an interdisciplinary team- partnered with ADID, to reimagine how locals and visitors navigate the city in anticipation of the 2026 FIFA World Cup. Facilitated the development of a wayfinding/information kiosk at Atlanta’s busiest intersection. - Drafted early visual concepts for an intuitive and user-focused navigation kiosk - Developed interstitial display copy, centered on instance-driven greetings to incite interaction

Jan - March 2025

Principle Designer

SCADpro X Atlanta Downtown Improvement District

Worked with an interdisciplinary team- partnered with ADID, to reimagine how locals and visitors navigate the city in anticipation of the 2026 FIFA World Cup. Facilitated the development of a wayfinding/information kiosk at Atlanta’s busiest intersection. - Drafted early visual concepts for an intuitive and user-focused navigation kiosk - Developed interstitial display copy, centered on instance-driven greetings to incite interaction

Sep - Nov 2024

Art Director & Visual Designer

SCADpro X City of Atlanta

Developed multiple branding systems for a modern grocery initiative centered on community, clarity, and freshness. Played a key role in shaping the visual identity, in-store experience, and strategic positioning of the brand from concept to presentation. - Designed multiple full visual identity systems, including logos, color palettes, and packaging concepts - Created in-store signage and wayfinding strategies to enhance the customer journey and navigation experience.

Sep - Nov 2024

Art Director & Visual Designer

SCADpro X City of Atlanta

Developed multiple branding systems for a modern grocery initiative centered on community, clarity, and freshness. Played a key role in shaping the visual identity, in-store experience, and strategic positioning of the brand from concept to presentation. - Designed multiple full visual identity systems, including logos, color palettes, and packaging concepts - Created in-store signage and wayfinding strategies to enhance the customer journey and navigation experience.

Sep - Nov 2024

Art Director & Visual Designer

SCADpro X City of Atlanta

Developed multiple branding systems for a modern grocery initiative centered on community, clarity, and freshness. Played a key role in shaping the visual identity, in-store experience, and strategic positioning of the brand from concept to presentation. - Designed multiple full visual identity systems, including logos, color palettes, and packaging concepts - Created in-store signage and wayfinding strategies to enhance the customer journey and navigation experience.

2016 - Present

Freelance Graphic Designer

- Design brand identities, marketing assets, and custom visuals across industries - Translate client visions into impactful, strategy-driven designs - Lead projects from concept to delivery, ensuring quality and consistency

2016 - Present

Freelance Graphic Designer

- Design brand identities, marketing assets, and custom visuals across industries - Translate client visions into impactful, strategy-driven designs - Lead projects from concept to delivery, ensuring quality and consistency

2016 - Present

Freelance Graphic Designer

- Design brand identities, marketing assets, and custom visuals across industries - Translate client visions into impactful, strategy-driven designs - Lead projects from concept to delivery, ensuring quality and consistency

  • Visual Design ⋅

  • Art Direction ⋅

  • Creative Strategy ⋅

  • Visual Design ⋅

  • Art Direction ⋅

  • Creative Strategy ⋅